Private Strategic Advisory for Established Female Founders
Consulting, diagnostic and long‑term strategic partnership for service and recurring‑revenue businesses undertaking meaningful growth, scale or structural evolution - grounded in rigorous strategy. Designed for longevity.
- You’re an established female founder, typically doing around £100k–£3m+ per year in revenue.
- You run a service or recurring‑revenue business – online or 'real world.'
- You have already built something significant.
- You want clear, commercial thinking with straight‑talking, trusted support that stretches you and your leadership.
- You are ready to make decisions that respect both your numbers and your nervous system.
- Diagnose structural constraints inside their commercial model.
- Reposition and refine revenue architecture.
- Strengthen profit, cash clarity and decision quality.
- Design the next chapter of the business - strategically and financially.
- Provide embedded strategic counsel during implementation.
WHO THIS IS FOR
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WHAT CHANGES - when you stop chasing marginal gains and actually tackle the constraints inside your business:
- You enjoy a bigger, cleaner business.
Revenue steps up, but more importantly the take‑home profit and cash feel visible and dependable. - You run a business and revenue engine that fits how you actually want to scale.
Growth comes from a few repeatable, well‑resourced levers that align with your values and the business's strengths. - Your role of CEO / MD hits differently.
Leading feels calm and focused. You trust the data, you know which decisions are yours and tuning out distracting external noise becomes a lot easier.
You can spend years tinkering, or you can deliberately remove constraints and build assets that serve your company for years to come.
When clients come to me
- Revenue is growing but profit, clarity or leadership energy are not.
- They are considering a new chapter - expansion, restructuring, repositioning.
- They want to step properly into the CEO role.
- They want the business to support their life, not consume it (potentially adopt a 3 week working month pattern).
- What used to work no longer scales how they want it to.
My role is to step into complexity with you, untangle and identify the core constraints quickly and design the structural shifts required - in a way that aligns with your values, ambition and vision.
Commercial Reality Diagnostic
Engagements are structured across four levels:
Next Chapter Strategy Day
1:1 Strategic Partnership
1:1 Advisory / Private Counsel
How We Work
I work with a limited number of founders every year to maintain depth and discretion.
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I work with successful women who want to:
- Understand and improve the real commercial picture of their business.
- Design a distinct, compelling next chapter – structurally and financially.
- Have a senior partner alongside them while they execute, so their vision translates into new everyday realities.
I work with a small portfolio of established female founders building commercially respected, impact-driven companies.
I'm May James
A Richer Life
- anchored by a company that holds its weight.
THE OUTCOME
"May is your woman if you want to grow your business. May will go above & beyond to support you."
"Best investment I've made in my business & I've worked with numerous 'high profile' business coaches."
"I am not new to business I’ve been in the game for a long long time... there are very few people of May’s Caliber."
